Event Starts in: 
Attend In-Person or Online!
Hurry, Limited Passes Remaining!
Other DigiMarCon Events
On Demand
Welcome to the On Demand Page for DigiMarCon Canada 2025.
General Sessions (On Demand)
Friday, April 16th, 2018
Below are the video and slide decks for all the General Sessions on Friday, April 16th, 2018 at Toronto Marriott Downtown Eaton Centre Hotel, Toronto, Canada.
Groupon –
1. Micromoments – GroupOn on 900 Types of Micro moments
• Smart Watch – Becon Technology for location based targeting
• CIBC – Geo fencing, Targeting messaging relevant to location & service – Text messaging & Push notifications
• Nearly 1/3RD of all mobile searches are related to location
• Mobile searches for “best” have grown by 80% in the next two years.
2. Content Is King Solution Focused – Authentic Emotional Problem Solving
• Experiential Content – Focused on sticky content
3. Voice – Smart Watch Technology - Voice – Google Assistant +
4. Data driven Marketing Hardapp in Salesforce
5. Blockchain Walmart, Fedex, UPS
Hash + Previous Hash
6. Influencer Marketing Micro & Macro Influencers – Celebrity
7. Artificial Intelligence Chat bot & VR in the Real estate industry
Speak to your sales team, get aligned!
1) Consider the customer journey
2) Involve Front line sales managers
3) View Social selling as “Adoption” rather than a campaign
4) Share success stories
5) Speak each other’s language
6) Measure & Analyze storytelling
• Strategic, Data driven, Focused on personalization, Revenue & profit accountable, obsessed with scale, tech savvy
Delivering the right message to the audience
27% of marketing budget Technology
More focus on proving value to investment in maretch stack
Driving value from Martech stack
Marketing Automation: It’s time to think beyond lead generation:
1) Customer service Surveys monitor customer engagement, sales outreach triggers
2) Customer marketing up sell/ cross sell/ Segmentation/ Loyalty & incentives program
3) Partner marketing partner specific Newsletter, tracking partner engagement,
4) Internal Communications Automate dept segmentation for tailored content, automatic resends for non-openers, share corporate news
5) Recruiting & Onboarding monitor engagement of interested candidates, streamline employee onboarding info, Education drips for internal tools, time triggered notification for annual reviews
• Welcome
• Cart Abandonment
• Registered & not purchased
• Deposited & not sent
• Joined the list
• Birthdays!
• Back in Stock
• Purchase anniversary emails
• Upsell, Complimentary products/ services
• Maintain contact into
Relevance in purchase cycle, Improve the customer experience, Personalize, let the audience get to know, relevant. Email sequence Push people down the funnel
Share your story & educated, Build trust!
Join our esteemed panel lead by Derek Lackey, President of the Direct Marketing Association as we deal with some of the high level issues that affect your day-to-day marketing plans with practical solutions that you can apply now. Discover how some leading marketers have dealt with the rapid changes and incorporated what they can when they can.
• Environics Analytics
• Bell – Olga
Mass Marketing vs Data Driven marketing
• Consumer/ citizens expect us to know Them and communicate with them when they want,where and how they want
• Do young gen care about privacy?
• Canada Resource driven economy to data driven
• We need to build into all our process –> privacy
• Data Compliance a big concern
• Castle/ Canada Standards Council – GDPR Standards
• Build principle not of what can I do but what should I do. Ethics!!
• Bigger is better for mass media, not so much for digital
• Be conscious of what you are monitoring/ tracking
• P&G pulling out of digital
• Tech + Mark + Business Be Aligned
• Technology + Methodology
• Bell.ca
• We forgot to get be polite with Digital
• Is there a need for global data compliance and data security?
• Canada is little ahead of the US in data security
Internet usage across devices is becoming more similar
Who is your consumer?
Understand the user’s intent
Build the persona of the customer
What makes you different?
Aim at eliminating the customers pain point ?
• When you have to choose between corporate and human – Choose human!
• Think before you post!
• Listen, Engage & Influence
• Potential conversations of social, Proactively listen
• Listen and participant in the conversation!
• Content that educates – Repurpose content across all channels.
• Can you help your customer make decision? Valuable, helping content – not sales heavy
• Humanizing!
• Delight = Advocacy
Creating new Marketing opportunities with AI
• Structured Data
• Personalization
• Natural Language Processing
• Pricing intelligence
• Inventory Insights
• Browsing history + Traffic
• Recommendation engine AI Link different categories + browsing history + predictive modelling
• Personalization is now possible at scale with AI
• Email Marketing – Real time data inventory related to email
• Relate browsing activity to email
• Ebay Chat bot – Natural language processing – Learns natural language used by the user
• Augmented Reality makes shipping easy by helping visualize the box and shipping price for UPS in US.
How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.
Stories Stick!
What makes Stories stand out?
– They disrupt your normal
– They capture your attention
– They trigger an emotion
– The makes you want to share it!
Find a narrative and give the customers little bit at a time!
Find a story arc Customer journey /
– Rise to Prominence
– Fall from Grace
– Return to Grace
– Weakness to Strength
First contact
Excitement
Visualization
Slide of Resistance
Plateau Of Indecision
Momentum on Ramp
Reigniting the visualization
Look at your brand
Define your audience
Plot their point of curiosity
Map their Journey
Why story? – Helps you remember things!
Master Classes (On Demand)
Friday, April 16th, 2018
Below are the slide decks for all the Master Classes on Friday, April 16th, 2018 at Toronto Marriott Downtown Eaton Centre Hotel, Toronto, Canada.
The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius – it is not something you can be intentional or methodical about. This talk will disprove this, explain how flashes of genius actually happen and provide ways any creator can increase their odds of having one.
The talk is based on two years of research for Gannett’s upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field. Based on this, he found four patterns—The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and an early look at how you can leverage it.
Twitter: @Allen
[email protected]
For slides, text ALLENG to 44222
blog/newsletter: Allen.XYZ
Book: TheCreativeCurve.com
• We think we know what creativity is, but it’s actually hard to pin down. It’s more than just technical skill. In Western culture, we link creativity and individuality. We think of individuals such as Mozart, J.K. Rowling, Steve Jobs, and so on.
• Examples: Paul McCartney came up with the song Yesterday completely out of the blue. It was a flash of genius, and supports the inspiration theory of creativity (which Gannett challenges). Main points of the theory:
1. individual-centric
2. it is easy
3. it can be overwhelming (“it struck like lightning”)
4. the creative geniuses are eccentric/weird
5. it is unattainable (you’re born with it, or you’re not)
• But what if you take a closer look at the history and science of creativity? Does the theory hold up?
• Take the movie Amadeus shows baby Mozart as a child prodigy. The truth is that his father forced him to practice a lot with the best piano teachers…the point is, there is more than meets the eye.
• The research shows that there is NO support for the inspiration theory of creativity. Above a certain (relatively average) IQ, everyone has the same creative potential. How do we unlock it?
• Example: Video rental store in a strip mall in Phoenix had a clerk named Ted that everyone wanted to get movie recommendations from. His grandmother encouraged him to view movies/media. He watched thousands of movies. He went on to found Ted Talks. Consumption was the key. Creative geniuses are constantly consuming content within their niche.
• Example: crossword puzzles. Two ways to solve. 1) logically solve it step-by-step (letter by letter) this is the left side of your brain, the logical side; and 2) solve it with sudden insight, an “a-ha moment,” this is the right side of your brain. When put in a brain scan, you can actually see the difference between logical problem solving and a-ha moments.
• That said, a-ha moments (sudden insight) are not special, they are a normal cognitive process that is subconscious.
• Three types of a-ha moments:
• 1. shower moments – you have quiet and the insights can arise from the right brain
• 2. Combination
• 3. Triggers – environmental factors ignites an association with something already in your right brain
• “You can’t have insights about things you don’t know anything about.” – Dr. Edward Bowden.
• The best creators spend 20% of their time consuming, not just creating.
• BUT…it’s not just how much you consume, it’s how you consume.
• Work that is both new and valuable = Creativity with a capital C
• When a group deems something is both new and valuable, we call it a “hit.” For example, the name Lisa was a hit in the 1960s. In 2016, there were barely any Lisas. Hits have a rise and a fall:
• Why things rise: the more you are exposed to something, the more you like it. Evolutionarily, we like things that are familiar (i.e. safe). How do we as marketers create things that are familiar? Example: Star Wars was really just a western in space.
• Why things fall: if things become too familiar, we get bored and like it less. Evolutionarily, we also crave novelty because it offers potential reward.
• Fringe: too far left on the creativity curve (example: daring styles at Fashion Week)
• Sweet spot: things that are familiar enough to be safe, but novel enough to be rewarding. This is where creative genius lives, here in the upward slope of the creativity curve. Example: scoopable cookie dough.
• Cliche = too familiar (example: Ed Hardy once Jon from Jon & Kate Plus 8 started was seen wearing that designer)
• “Follow-on failure” – too familiar to generate sustained success (example: fidget spinners in 2018)
• Out of date = e.g. Beanie Babies
• Imitation is a key ingredient to creativity (example: Kurt Vonnegut noted what other authors tended to do)
• The Franklin Method: add a new twist to past creative work (example: internet memes; song sampling; movie tropes)
Four key takeaways:
• 1. science shows us that flashes of genius are normal, not divine or magical
• 2. You can have more flashes of genius by consuming content
• Creativity comes from the sweet spot of familiarity and novelty
• 4. Imitation and the Franklin Method
Questions:
– In the corporate environment, some non-creative people crush the creativity of others. How do you foster creativity at work?
• There aren’t simple fixes like open floor plans. To be successful, you must build creativity into everything you do – structure it! Start small, suggest a very small scale project in which to use creativity to show your superiors that it can work. Creativity is critical in the age of artificial intelligence.
– Does creativity have rules, constraints? Do you agree?
• Yes, you need familiarity and structure. Creativity is not radical newness. Example: iPod wasn’t the first mp3 player.
– Do you think that marketers can be creative and strategic at the same time?
• Yes. Example: Old Spice ads. It is a professional risk to do creative marketing, so start with a small project.
– When does adding a new twist become overdone?
• Remember that creativity is subjective – the Beatles were considered unoriginal pop music at one point. Some people may like a new reality show that others consider played out.
The distribution element is very important – you need to get your work in front of people to assess. Promoters/influencers are new gatekeepers. Social media has given smaller brands a chance to get their ideas out there for assessment (example: success of Dollar Shave Club).
Using video marketing can be incredibly effective when used correctly, but at the start, it can also be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase? How long should your videos be? Not to mention that little complication.. how do you actually make professional video that looks amazing?
The short answer? Video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on the type and industry of the business. Let us help set you up for success!
In this session, we’ll teach you how master the art of video strategy and video storytelling to create effective, engaging video for your company’s website and/or social channels.
• Different video for each platform – Insta, FB, Youtube
• User recall 6x the amount of info from Video than text
• 1 Min 1.8 Billion words
• Video will account for 79% of all online traffic
Marketing isn’t about the product or service, it’s about the stories you tell!
Lighting, Audio, Video, Proper team, Editing Software,
Content provides value to the viewer:
• Inspire
• Educate
• Entertain
How is your brand adds value to the customer?
What is the aim of the video? – Brand awareness, trust, organic conversion, Stay competitive
The foundation: What kind of video? Which platform? What is the aim, who is it for?
Geographical relevance.
Instagram Stories!!
Website Trailer Both for product & service
FILM MIC PRO – APP store DSLR quality video
Learn about why AI is important for the advertising industry, and the tremendous impacts it has on marketing and consumers.
What is AI?
There are a lot of misconceptions regarding what it is and a lot of deception around it as well. We’ll clear that up and separate the pretenders from the contenders.
When to use AI?
We’ll discuss the ideal use cases for investing in AI technologies and specific examples in marketing.
A Case Study in Advertising.
Yang will take you step by step through how StackAdapt solved a particular problem — starting with a basic algorithm to a full-fledged AI powered system.
What the future looks like.
How close are we really to killer robots? In order for AI to evolve further, there are challenges that need to be solved.
AI can only do what you train it to do!
This master class is ideal for Facebook advertisers who are already spending money on Facebook ads and want to amplify their results by setting up automated systems.
Ad manager is actually running the show. How to use FB “Ad Manager”
In trenches, how to stop guessing and get results. She used to do that work. Post your notes / questions to social media @theadstrategist. Then will get link to download the slides at end of presentations.
TheAdStrategist.com/q to ask Bond.
AGENDA POINTS:
— 3 most common ad scaling bottlenecks
— A system for turning digital attention into revenue on autopilot
— How to….
TYPICAL FB ad is lead-generation ad, lead generation, etc. There is no straight line from FB ad to monetization. That one touch point usually not enough to make them want to become a customer. Does work a little bit. Then hit “scaling bottleneck”
Bottleneck #1 = your audience is maxed the heck out. Fatigue kicks in. Marketer maxes out the warm audience they have by sell, sell, sell to the audience they have….because you’re not building a system to get people consistently through the customer journey…so it tapers off at the end.
Bottleneck #2 – You’ve got the metrics all wrong (e.g., cost per customer acquired or cost lead). Better to focus on earnings per lead. How much is each lead worth, not just cost per lead. Your cost per lead can only go down so far. But expansive thinking is earnings per lead. If have better metrics (not just click through rate, CPM, etc.) but earnings per lead can help you spend more money to put lead through customer journey.
Bottleneck #3 – You’re runnning ads but they’re random.
StrADegy — use of FB advertising into revenue.
Connect. Commit. Close.
Connect is all about branding.
Commit phase is about lead generation and sales process entry point.
Close is about sales retarting.
Branding. Lead generation. Sales closing / retargeting.
90% of marketers focus on lead gen.
Cold, warm, hot bullseye diagram. — blue, yellow, red. Connect then commit then close.
Some create customer “avatars” with audience name, audience details, becomes a general “customer cluster” — makes her cringe. Interest targeting becomes less relevant overall.
Better to find out who has already been our customers. The power of FB is crazy these days. FB good at finding out who really want to transact with your brand — if you know how to convert leads into customer sales. So start with existing customers info and go outwards. In other words, go backwards from close to commit to connect.
Don’t start with branding or guess on interests. Instead hone in on your customers at the end to make sure things are converting.
Think of leaky bucket and walking 10 meters, all waters leaks out. Start with my sales retargeting, patch up bucket, if 100 person coming to sales page, want to increase sales conversion / complete sales from 10 to 20 to 30. That will give me more money to spend on advertising. FIX THE CLOSE PHASE first.
Target lookalikes, custom audiences and then sales retargeting. Create ad sets for each target group. Target custom audiences for warm audiences, e.g., FB page engagement list. Those people are retargetable. Warm custom audiences include website traffic, FB engagers, FB video watchers, e-mail list. Video is retargetable after just 3 seconds.
Instagram business profile and Instagram video. Custom audiences also include RSVP for an event audience, etc.. All of your Social Media traffic is retargetable so you can engage them and put them into the sale process.
Sales retargeting — people who are already in the sales process, e.g., requested white paper or quote. Help them to overcome objections and close the sale.
In the close phase, the purpose of these ads is to generate MORE revenue. This is problem for most marketers — most people are doing this, can’t say earnings per lead, play it small, don’t trust the process. You can win by outspending your competitors if you measure earnings per lead. Plug the holes in the bucket so every dollar spent on FB ads turns into more dollars for the business. More ads in different phases, but your customer acq costs go down.
1. Implement sales retargeting ads.
2. Target warm audience (those ready to enter sales funnel). If you don’t nurture them, they’re going to freeze up and be sold to way too many times and sales will decline. Don’t make warm audience fatigued with FB advertising — maxed out.
3. The solution is implementing your connecting branding phase. Fun phase. Get to ask people questions, show proof, build relationships. 50-100% cheaper to advertise to warm audience vs. cold audience. Connect phase helps keep the warm audience on fire.
Last bottleneck, running ads that are random. First take a minute and zoom out of the business and get very clear on the overall strategy and goals so you can craft an ad plan that matches it. E.g., start by target video on branding. Second day is show product being used. Third day may be featured as a top product on social media. So…engage, engage, engage…then take it a step further to sales process.
If they don’t respond, we can retarget with a different set of messages to buid authority. Don’t just stop when you get their email address. Example of 3D planner demo in FB ads.
Slides available on her website.
GOALS:
Connect = grow warm custom audiences
Commit = Initiate sales procss
Close = Sell / generate revenue for the business
If you are in FB Ad Manager, have a naming convention for ad efforts and campaigns, especially when multiple touchpoints.
E.g., Connect = video view then to commit = capture name / email then to close = Convesion (purchase)
More ad touch points may seem like you’re spending more money but not the case. You see more people BECOME customers who never did before. Nurturing customers through branding to lead gen to sales retarting. For every $1 spent, got $142 bak.
DYNAMIC AD SEQUENCE — a set of ads delivered sequentially (and on purpose) which are triggered by a specific user event. Feel like a “set it and forget it” type of campaign. Does not mean more work for you! Set it up, then just decide how to ad more people to it.
To set up Dyn sequence, need three things:
1. A trigger to start the automation = the dynamic action that the user takes to kick off the DAS. Without triggering with the automation with a customer sequence, is a waste.
Triggers could include A) watch a video for 3 seconds. Or longer times by group. Can track perentage of video watched by user and group. B) Hit pixelled URL on website (that initiate the sale process) — e.g., go to blog page or get white paper. C) Sending an email — requires a third party tool such as InfusionSoft to automatically start a FB auto sequence when you get a customer’s email address.
2. You need a Sequence of Ad Creative = what do you want people to see, how to opt in, how to overcome objections. The ad copy and visuals specific to the desired end result or all to action.
3. You need Fuel = new audience members. Build from targeting cold audiences into warm audiences into sales.
A. Trigger = Ad Manager = select trigger then select sequence, e.g., for a specific period of time people need to make a decision for making the process. Enter URL (sales page) to overcome objections. Then the minute someone purchases something, they won’t see the rest of the customer journey because we’re going to exclude purchasers from the DAS. Use Ad Manager to exclude purchasers.
B. Ad Creative — Example of taking the 3 biggest objections and use FB ads to turn around those objections. FB page posts have long string of numbers for identifying. Stealth ad strip out images and ccome across to user as a friend or influencers.
Example of planner. First send them carousel ad. Then stealth ad (doesn’t look as salesy, but overcomes some of the objections with text only. Then if still doesn’t overcome objections, use 3D demo video.
Most people who say FB ads don’t work it’s because they stop too soon. Cost per sale drops dramatically as go through the DAS.
C. Fuel — Get more people into your custom audiences. Create more ads, get more people to enage, add them to your email list, etc., etc. Can oop in other platforms.
Go home from this session and look at your OWN customer journey to have more people become more successful customers. What is the piece of info at each of 3 phases that people need to make purchase decisions with this brand.
Downoad the slides at www.TheAdstrategist.com / slides.
QUESTIONS:
1. New laws and regulations for political FB ads. — FB agreement covers that now. Talk to a lawyer. FB revealing more about how your data is being used.
2. Third part apps coming that help integrate data with CRM and other tools.
3. Personalization on FB. Opportunities for personalization are endless. Start simple. EG, segment by product or offer for the 3 overccoming objections ads. Other touchpoints that educate ont he product or offer. If you don’thave budget for videos, use tools in Texpo area that can produce low-cost videos. Video views are very cost effective. Also include authority building purposes in the commit phase.
Example of a DAS set of ads:
3 close
4 commit
As you see results, then start testing in and layer in more things. More complex DAS. She doesn’t believe in split testing because you can’t really do that with so many different touch points. 90% of marketers focus on getting a response to single ads instead of DAS marketing with multiple touch points.
His agency helps with Search, Surf, Social, Agency Scale, Custom Media. Wrote book with Jack Canfield that reached #6 on Amazon best selers list.
JeffTurnbow.com
Wendy logo rap. The company dropped a mix tape on iTunes. . Wendy’s on twitter. Fresh never frozen. “How can I the nearest McDonald’s?” Shows answer with garbage can.
Audience is millenials, urban, hip hop. Snarky on Twitter. Creating influencers. About brand perception not direct response. They are tracking engagement online socials.
How can they refine this on the way. Take data and refine the strategy.
1. Assessment — Listen first, sell last. Pull vs. push. Buying questions / customer FAQ — get these from your frontine people (sales and CSR people). Identify your objectives — sales? branding? other? And be realistic about your content capacity and output capacity. Know what you can do, be purposeful and resourceful.
2. Planning — Channel selectino. Tone. Content. Timeline. Wow! moments. Concentration is key. Professional? Relaxed. Content MIX. Prepare for WOW moments — plan them!
3. Governing — Results vs. goal attainment. Data collectino vs. analyzation (e.g., love vs. like vs. frown on FB posts). Engagement. Refining constantly. If / then. California Pizza Kitchen video ad with testimonials about mom. Gets emotional. Very easy to shoot and post on social media. Another example — wow moment about the nonprofit your company is already helping.
Example: Disney video ad for share your ears for Make a Wish. Easy to create and post. Put a strategy behind it, get some influencers behind it. Then you have a wow moment.
Example: Small pharmacy in small community when Walgreens coming to town. C&D Drugstore…stay small. Like the Mac vs. PC ads. Put it on Facebook. Business went crazy. Most people didn’t even know they deliver prescriptions to home or work.
Example: Oreos. You can still dunk in the dark. Super Bowl arena went dark due to power failure. Very simple. Perfect timing and messaging. Growth up 20%.
Example: Arby’s — hey Pharell, can we have our hat back? Grammy Awards. Pharell tweeted back. First post in Jan. Refined through March 2014. They wanted to attach Arby brand to Pharell.
Example: Ellen Degeneres got new Samsung phone today. I think I’ll take a selfie right now. She said wow i think i just blew Twitter up. Drove huge traffic to twitter. Then group photo of actors at Academy Awards. Everyone in photo got a check from Samsung. Was retweeted 40 million times vs. 4 million TV viewers. Maurice Levy says product placement valued at more than $800 million to 1 billion. 3 million retweets within 2 days. Samsung spent $2 million on the product placement.
Example: Starbucks response to tweet on arrest of two black guys arrested. Content person responds. Then CEO responds quickly. CEO has press conference. He says we going to shut down 4K stores and do diversity training for all of our employees. He even named the date on national television (couple months out) on May 29. Every morning news show about it and shut down. CEO turned it into a 3 month process. There was a governance policy in place before hand. You have to be prepared in advance. Protect your brand and your strategy. We never want our brand to be perceived this way.
Assess your potential? What’s your plan? Capacit – governance. If happens after 5 p.m., will you still be able to respond?
Example: Carly Rae Jepson singer and “Call Me Maybe” song. Justin Bieber tweet about the song being the catchiest song ever. Over a billion views on YouTube. Compare to Britney Spears “Baby One More Time” 388 million views. Britney’s hit was before the social media scene.
Follow up gossip on socials about Justin and Carly Rae Jepsen. Follow up social media videos by US Olympic Team and many others with Call Me Maybe. Google 87,700 results for Call Me Maybe covers. Wasn’t all by accident.
Who signed Carly Rae Jepson? Bieber’s manager.
Social media stragey any way you want but use three steps:
1. Assessment
2. Planning — Channels, influencers, contentmix, timeline, wow moments.
3. Governance — Results / goal measurement, data to use, tone, how refine?, measure engagement? tone / how? if/ then, plan for best / expect worst.
See Moon Pie twitter page.
Planning with client for if / then situations in advance.
Example of Chamber of Commerce planning flash mob as a wow moment.
Goal may be do a good wow moment at least quarterly. Could be more often. Somethings out of the ordinary that gets people to engage with your brand. Most of the big things that happen there is a strategy behind it with influencers lines up months in advance.
Example of doctors and nurses lip syncing songs to show personality within the hospital. It’s a great way to get a more positive image for the hospital. More challenging if tone needs to be more professional. Another example is St. Jude’s Hospital doing a “what would you do if you were a superhero?” campaign.
You can communicate with Jeff Turnbow through his app.
GET YOUR FREE DIGIMARCON BROCHURE AND
NEVER MISS AN UPDATE
Sign up for email updates and get your the FREE DigiMarCon Canada brochure and stay in the know about all things DigiMarCon including price changes, discounts, and the latest speakers added to the schedule.
The DigiMarCon Difference
Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year
Global Event Series
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
5-Star Luxury Event Venues
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Extensive & Memorable Networking Experiences
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
Industry Thought Leaders from Leading Brands
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
Premium Comfortable Meeting Spaces
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
Value for Money & Generous Discounts
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Collaborative Learning & Audience Participation
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
Meet the Speakers in Person
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Exceptional Customer Service
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
TECHSPO Technology Expo
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
On Demand Library Access
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
The Largest Digital Marketing, Media & Advertising Community
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
Safe, Clean & Hygienic Event Environment
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
- Limiting Venue Capacities to allow for Social Distancing
- Health and Safety Protocols
- Safe Food and Beverages and Food-handling
- Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
- Sanitation and Disinfection of Common and High-Traffic Areas
- Physical Distancing Measures Between Attendees
- Social Distancing Room and Seating Configurations
- Non-Contact Thermal Temperature Scanning
Hybrid Events: Attend In-Person or Online
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
High-Profile Audience From Leading Brands
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
Got questions? We have answers…
This page will answer many of the questions you may have about DigiMarCon Canada 2025.
DigiMarCon Canada 2025 takes place from April 16th to 17th, 2025 at the Toronto Marriott Downtown Eaton Centre Hotel, Toronto, ON. Click here for travel details.
Toronto Marriott Downtown Eaton Centre Hotel Address:
525 Bay Street
Toronto, ON M5G 2L2
Canada
Location:
- 2.5 km from Billy Bishop Toronto City Airport (YTZ)
- 25 km from Toronto Pearson International Airport (YYZ)
- 85 km from John C. Munro Hamilton International Airport (YHM)
- Nearest Subway Station: Dundas Subway Station (0.1 km)
- Nearest Train Station: Union Station (1 km)
- One of the most convenient choices among Toronto Downtown hotels with parking.
Directions:
From Billy Bishop Toronto City Airport (YTZ):
- Take the Gardiner Expressway East and exit at York/Bay Streets.
- Follow Bay Street north and the hotel will be on the right just north of Queen Street.
- Arrive at Toronto Marriott Downtown Eaton Centre Hotel
- Estimated taxi fare: 20 CAD (one way)
From Toronto Pearson International Airport (YYZ):
- Take Highway 427 South to the QEW-Queen Elizabeth Way East to the Gardiner Expressway East and exit at York/Bay Streets.
- Follow Bay Street north and the hotel will be on the right just north of Queen Street.
- Arrive at Toronto Marriott Downtown Eaton Centre Hotel
- Estimated taxi fare: 65 CAD (one way)
From John C. Munro Hamilton International Airport (YHM):
- Take Highway 403 East to the QEW-Queen Elizabeth Way East to Gardiner Expressway and exit at York/Bay Streets.
- Follow Bay Street north and the hotel will be on the right just north of Queen Street.
- Arrive at Toronto Marriott Downtown Eaton Centre Hotel
- Estimated taxi fare: 100 CAD (one way)
Parking Information:
On-site parking, fee: 7 CAD hourly, 35 CAD daily
Valet parking, fee: 45 CAD daily (subject to change).
Here’s the high-level schedule (note: all times are Eastern Daylight Time):
Friday, May 16, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am - 12:00pm: General Session
12:00pm – 1:00pm: Networking Luncheon
1:00pm – 3:00pm: General Session
3:00pm – 3:40pm: Refreshments & Networking
3:40pm – 5:00pm: General Session
5:00pm – 5:30pm: Charter Bus to Distillery District
5:00pm – 9:00pm: Welcome Dinner Reception
7:30pm – 9:00pm: Charter Bus to Toronto Marriott Downtown Hotel
Friday, May 17, 2019
9:00am - 9:45am: Registration Check-in, Welcome Refreshments & Networking
9:45am – 12:30pm: Master Classes
12:30pm – 1:30pm: Networking Luncheon
1:30pm – 3:30pm: Master Classes
3:30pm - 5:30pm: Farewell Cocktail Reception
Regular price is $797 (CAD) for a main conference access. We are also offering an All Access Pass, which includes the main conference, all Master Classes, Welcome and Farewell Cocktail Receptions and Video on Demand, for $1,097 (CAD). Last but not least we have a Virtual Pass/Video On Demand (VOD) option for those who can’t make the conference for $347 (CAD). For more information about pricing and the different passes available please click here.
Your completed Main Conference Pass registration provides you the following:
- Conference Bag
- All General Sessions – Friday, April 16th, 2019
- TECHSPO Hall (Unlimited Access) – Friday, April 16th, 2019
- AM/PM Refreshments, Networking Luncheon – Friday, April 16th, 2019
- Welcome Dinner Reception – Friday, April 16th, 2019
Your completed All Access Pass registration provides you everything included in the Main Conference Pass plus the following:
- All Master Classes – Friday, April 16th, 2019
- TECHSPO Hall (Unlimited Access) – Friday, April 16th, 2019
- AM Refreshments, Networking Luncheon – Friday, April 16th, 2019
- Farewell Cocktail Reception – Friday, April 16th, 2019
- On Demand – Available online approximately 2 weeks after conference concludes
Your completed VIP Pass registration provides you everything included in the All Access Pass plus the following:
- VIP Priority Registration Check-In – Friday, April 16th, 2019
- VIP Seating on General Session Day – Friday, April 16th, 2019
- VIP Seating on Master Class Day – Friday, April 16th, 2019
Full registration information is available here.
The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.
Absolutely! Bring as many colleagues as you’d like! Register FOUR or more people from the same company simultaneously to receive $200 discount off the prevailing registration price for each member of your group.
There are just a few simple Group Registration rules:
- All registrants must be employed by the same company.
- All members of the group must be registered at the same time. Discounts will not be applied retroactively.
- You must pre-register to take advantage of these rates, which will not be offered on site.
- Group Registration Rates cannot be combined with any other offers.
More details about Group Rates here.
Academic, Government, Military & Non-Profit discount rates at DigiMarCon Canada 2025 apply to current full-time employees of academic institutions, federal, state or local government agencies, international government agencies, active military and non-profit organization employees only.
More details about Discount Rates here.
Conference attire is business casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.
All attendees at the conference and networking events must be registered attendees who purchased tickets.
You may send a substitute in your place at any time. All such requests must be submitted by email to registration[at]digimarcon.com (replace at with @). Only requests made by the original registrant will be honored.
You may cancel your participation in DigiMarCon Canada 2025 at any time, but please be aware of the following cancellation policy listed below.
Registration cancellations received 90 days prior to the Conference incur a 25% processing/administrative fee. Refunds will be issued within 30 days after event. If you must cancel for any reason, notify our registration department by 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable. Substitutions allowed prior to 90 days prior to the Conference with written or Faxed authorization only. No substitutions less than 90 days prior to the Conference. Cancellations less than 90 days prior to the Conference are non-refundable for any reason, including, but not limited to, failure to use DigiMarCon credentials due to illness, acts of God, travel-related problems, acts of terrorism, loss of employment and duplicate purchase. DigiMarCon will not issue refunds for badges that have been revoked.
Unused registrations/applications have no monetary value and cannot be credited to future years or events. DigiMarCon will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. Discounted prices are based on the date payment is received in the DigiMarCon office. Reselling DigiMarCon Canada 2025 registrations is not permitted.
Yes, international attendees are welcome at each of our conferences.
Yes, this is often requested for International Attendees. After you have registered, send a letter request email to [email protected] and provide your address, company name, company title and passport information to be included in the invitation letter.
You can request a cancellation at any time. Refer to our refund policy for refund eligibility criteria.
The official conference hotel to stay in Toronto is;
Toronto Marriott Downtown Eaton Centre Hotel
525 Bay Street
Toronto, ON M5G 2L2
Canada
https://digimarconcanada.ca/toronto-marriott-downtown-eaton-centre-hotel/
Hotel Booking Instructions
To book a room at Toronto Marriott Downtown Eaton Centre Hotel follow the instructions below;
By Phone:
Call 1-800-228-9290, ask for reservations, give group name ‘DigiMarCon Canada 2025’ and arrival date and book.
A full list of the official conference networking functions are available here.
Yes, DigiMarCon will send emails periodically to update you on the agenda, event happenings and logistics. Please make sure that the email address registration[at]digimarcon.com (replace at with @) is in your safe senders list to ensure you are receiving all important event information.
There are a limited number of sponsored keynote speaking spots still available during the conference. Please contact Aaron Polmeer, aaron[at]digimarcon.com (replace at with @), if you are interested in this opportunity.
Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.
Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of sessions. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.
Complete the sponsorship inquiry form here for more details on sponsorship, exhibiting and advertising opportunities at DigiMarCon Canada 2025.
Yes we do. Become a DigiMarCon Affiliate and earn commission on every completed registration referred by your efforts. Click here for details.
Can’t find an answer you’re looking for?
Thank you for visiting our web site. This privacy policy tells you how we use personal information collected at this site. This privacy policy ("Privacy Policy") will tell you what information we collect about you and about your use of our Web site (“Site”). It will explain how we protect that information and what choices you have about how it is used. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. We encourage you to read this Privacy Policy carefully so that you will understand clearly how DigiMarCon, LLC ("DigiMarCon") may collect and use information provided by you.
DigiMarCon will inform you of the following in this privacy policy:
- What personally identifiable information of yours is collected;
- What organization is collecting the information;
- How the information is used;
- With whom the information may be shared;
- What choices are available regarding collection, use and distribution of the information;
- What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control; and,
- How you can correct any inaccuracies in the information.
I. INFORMATION COLLECTED BY DigiMarCon OR ON DigiMarCon BEHALF
A. In General
Personally identifiable information (Personal Information) is information that can be used to identify or contact you. We collect the Personal Information that you provide to us in two general and distinct ways: (1) when you choose to purchase various services or products offered by DigiMarCon and/or its affiliated business partners, or (2) when you choose to participate in surveys or send e-mails to DigiMarCon. This Site is not intended for use by persons under eighteen (18) years of age. DigiMarCon does not knowingly collect Personal Information from or about children under the age of eighteen (18).
B. Registration and Other Information
You may view or use our Site without registering or submitting any Personal Information. In that case, the only information we collect will be non-personal information collected through the use of cookies or web beacons (see details below). However, in order to have access to certain products and services available on the Site, you are required to complete a registration form and provide other information, including Personal Information, reasonably necessary for us to provide the products and/or services for you.
C. Cookies
We collect anonymous, non-confidential, and non-personal information when you use our site, send us e-mails, or respond to special promotions or newsletters that we may send to you from time to time. For example, cookies are small computer files that we transfer to your computer's hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (such as the chat rooms you visited, whether you submitted orders for services or products, etc.). Every computer is assigned a different cookie by DigiMarCon. The information collected by cookies helps us dynamically generate advertising and content on web pages or in e-mails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements. It may be possible to link non-personal cookie information to Personal Information collected. You may be able to turn off cookies in your browser, but this may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.
D. Web Beacons
In limited circumstances we also may use "web beacons" to collect anonymous, non-personal information about your use of our Web site and the sites of selected affiliated partners, and your use of e-mails, special promotions or newsletters we may send to you from time to time. Web beacons are tiny graphic image files imbedded in a web page or e-mail that provide a presence on the web page or e-mail and send back to its home server information from the Users' browser. The information collected by web beacons allows us to statistically monitor how many people are using our site and selected affiliated business partners sites, or are opening our e-mails, and for what purposes. It may be possible to link non-personal web beacon information to Personal Information collected.
E. E-mails and Newsletters
As noted in the discussions of cookies and web beacons (see above), we collect anonymous, non-personal information about your use of e-mails and newsletters that we may send to you from time to time. In some cases, when you click on a link or an advertisement in an e-mail or newsletter, your browser may be momentarily directed to the site of a third party which, acting on DigiMarCon behalf (see Disclosure to Web site Service and Content Contractors, below), notes or "counts" your response to the e-mail or newsletter before re-directing your browser to its proper destination. This re-direction process will not be apparent to you.
F. Information Collected by Third Parties Not Acting on DigiMarCon Behalf
Sponsors, business partners or advertisers on the Site or in e-mails, special promotions or newsletters we may send to you from time to time may also use their own cookies or web beacons when you click on their advertisement or link to their site or service, or even if the advertisement simply appears on a page or in an e-mail that you are viewing. Some advertisers use companies other than DigiMarCon to serve their ads and to monitor users' responses to ads, and these companies ("Ad Servers") may also collect non-personal information through the use of cookies or web beacons on our Web site. In certain situations, information collection may be facilitated by momentarily directing your browser to the site of an Ad Server or other third party acting on behalf of the sponsor, business partner, or advertiser before re-directing your browser to its proper destination (e.g., back to DigiMarCon to show the ad, or to the advertiser's Web site); this re-direction process will not be apparent to you. We do not control these third parties' use of cookies or web beacons, or how they manage the non-personal information they gather through them. However, you should review the privacy policy of other sites you visit or link to from our site to understand how these other sites use cookies and how they use the information they collect through the use of cookies or web beacons on their own sites.
G. Public Forums
This Privacy Policy does not apply when you use DigiMarCon public forums if and when they become available. As a service to our users, DigiMarCon may feature chat rooms and bulletin boards where users can share information and support one another or where users can post questions for other users to answer. You should be aware that any information shared in a chat room, bulletin board, or other type of posting is public information and may be seen, disclosed to or collected by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any personal information in any public forum.
H. E-mails to DigiMarCon
This Privacy Policy does not apply to any information, such as business information, resumes, ideas, concepts or inventions sent to DigiMarCon by e-mail to the various DigiMarCon departments listed on the DigiMarCon Web site. If you want to keep business information, resumes, ideas, concepts or inventions private or proprietary, do not send them in an e-mail to DigiMarCon. We try to answer every e-mail in a timely manner, but are not always able to do so.
II. DISCLOSURE OF YOUR INFORMATION
A. Generally
Except as set forth in this Section II, or as specifically agreed to by you, DigiMarCon will employ best efforts to not use or disclose any Personal Information it gathers from you unless reasonably required in order to answer your questions, provide products and/or services you may request or purchase from DigiMarCon (such as, information we need to share with our credit card internet gateway), or to comply with governmental or internal record-keeping requirements as reasonably required. We may release Personal Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special cases, such as a financial threat to you or others. In the event that we are legally compelled to disclose your Personal Information to a third party, we will notify you unless doing so would violate the law or court order.
B. Disclosure to DigiMarCon Subsidiaries/Affiliated Entities
DigiMarCon may disclose Personal Information to its corporate subsidiaries or entities affiliated with DigiMarCon. Any Personal Information provided to DigiMarCon subsidiaries or entities affiliated with DigiMarCon will be treated by those subsidiaries and affiliated entities in accordance with the terms of this Privacy Policy.
C. Disclosure to DigiMarCon Operations and Maintenance Contractors
DigiMarCon operations and maintenance contractors may sometimes have limited access to your Personal Information in the course of providing products or services to DigiMarCon. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to operation and maintenance of our Web site. These contractors also may have access to your e-mail address to send newsletters or special promotions to you on our behalf or to send e-mails to you for purposes such as conducting market research on our behalf. Access to your Personal Information by these contractors is limited to the information reasonably necessary in order for the contractor to perform its limited function for DigiMarCon.
D. Disclosure to Web site Service and Content Contractors
Certain content and products and services offered to you through our Web site are served on Web sites hosted and operated by a company other than DigiMarCon ("Third Party Contractor Web sites"). Therefore, if you purchase services or products through one of these Third Party Contractor Web sites, you will be purchasing it from the Third Party Contractor and not from DigiMarCon. Further, you should be aware that any information you disclose once you access these other sites is not subject to this Privacy Policy. DigiMarCon does not endorse and is not responsible for the privacy practices of these Third Party Contractor Web sites and, therefore, you should review the privacy policy posted on the other site to understand how that Third Party Contractor Web site collects and uses your Personal Information. Also, if you have reason to believe that you may be leaving our Web site and entering a Third Party Contractor Web site, you should be cautious about providing any Personal Information until you have reviewed the privacy policy posted on the other site.
E. Disclosure to or by Co-branded Channel Partners
DigiMarCon is a contractor and provides co-branded products and/or services to Web sites hosted and operated by companies other than DigiMarCon ("Channel Partner Web sites"). You can only access these co-branded content and products and/or services through the Channel Partner Web site. The co-branded DigiMarCon pages that you may access through a Channel Partner Web site have different registration processes and opportunities for information collection, and Personal Information that you provide on these pages may be shared with the Channel Partners. Each of these co-branded DigiMarCon sites has its own privacy policy posted on that site. Therefore, if you visit one of these co-branded DigiMarCon sites, please read the privacy policy that is posted on that site, as well as the individual privacy policy of the Channel Partner Web site.
F. Disclosure to Linked Sites
In addition to the Third Party Contractor Web sites that you may access as described above, for your convenience there are links to Web sites operated by companies other than DigiMarCon that are not contractors who provide content, products, and/or services through our Web site ("Third Party Web sites"). These links may be found in advertisements, referenced within content, or placed beside the names or logos of sponsors or affiliated business partners of DigiMarCon. DigiMarCon does not disclose your Personal Information to these Third Party Web sites without obtaining your consent. DigiMarCon does not endorse and is not responsible for the privacy practices or content of these sites. If you choose to link to one of these Third Party Web sites, you should review the privacy policy posted on this other site to understand how that Third Party Web site collects and uses your Personal Information.
G. Disclosure of Aggregate Information
DigiMarCon may provide to third parties non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a company that performs services or that provides products and/or services to DigiMarCon (that may or may not be a DigiMarCon business partner or an advertiser on our site) that "50% of our users live in the USA" or that "85% of our users have purchased products and/or services which can be downloaded from DigiMarCon Web site." Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We may not limit the third parties' use of the Aggregate Information.
III. HOW DigiMarCon HANDLES PRIVACY AND SECURITY INTERNALLY
DigiMarCon wants your Personal Information to remain as secure and accurate as possible. We implement appropriate measures and processes to protect your Personal Information and maintain its quality, such as encryption. Although we make reasonable efforts to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.
IV. YOUR PRIVACY CHOICES
You will be given the option to opt in or sign up for recurring informational/promotional e-mails from DigiMarCon and/or third parties. You may opt out of receiving e-mails from or on behalf of DigiMarCon. You may opt out of receiving these e-mails and newsletters at any time. When you have received a newsletter you wish to stop, click on the "reply" button in your mail program, then type in the word "UNSUBSCRIBE" in the "Subject" field and send. DigiMarCon Customer Service will unsubscribe you.
You may also have the option of receiving e-mails or newsletters from third parties, participating in research or marketing surveys and participating in other activities. You may exercise these options by placing a check mark beside a statement that expresses a preference for receiving these communications or participating in these activities. You may change your decision at any time by following the directions regarding how to unsubscribe from these e-mails or newsletters.
This privacy statement applies only to the Site. The DigiMarCon Web site does contain links to other sites. Once you enter another Web site (whether through an advertisement, service, or content link), be aware that DigiMarCon has no control over and is not responsible for the privacy practices of such other sites. We encourage you to look for and review the privacy statements of each and every Web site that you visit through a link or advertisement on DigiMarCon Web site or any site that collects Personal Information from you.
V. UPDATING YOUR PERSONAL INFORMATION AND CONTACTING DigiMarCon
You can always contact us in order to (1) delete your Personal Information from our systems, (2) update the Personal Information that you have provided to us, and (3) change your preferences with respect to marketing contacts or other activities, by e-mailing us at [email protected]. Such changes will not have any effect on other information that DigiMarCon maintains. If you have a complaint or problem you may e-mail us at [email protected] and the customer service department will forward your complaint to the appropriate internal DigiMarCon department for a response or resolution. We try to answer every e-mail in a timely manner but are not always able to do so.
You should be aware that it may not be technologically possible to remove each and every record of the information you have provided to DigiMarCon from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will endeavor to delete all Personal Information stored in the databases we actively use for research and daily business activities, as well as other readily searchable media.
In the future and without notice to you, we may make significant or non-significant changes to our privacy policy affecting the use of the Personal Information you provide to us or other information we have gathered. You should visit our Web site from time to time and read our Privacy Policy then in effect to familiarize yourself with the current version.
Acceptance of Terms of Use of This Website. DigiMarCon, LLC ("Company") makes this website (the "Site"), including all information, documents, text, and graphics on the Site (collectively, the "Site Materials") as well as all software, products, and services offered and/or operated by Company and/or third parties through the Site (collectively, the "Products and Services"), available for your use subject to the terms and conditions set forth in this document, as may be revised from time to time by Company (collectively, the "Terms of Use"). BY ACCESSING OR USING THIS SITE IN ANY WAY, INCLUDING, WITHOUT LIMITATION, EVALUATING, DOWNLOADING, PURCHASING, AND/OR USING ANY OF THE SITE MATERIALS OR PRODUCTS AND SERVICES DISPLAYED AND/OR OFFERED ON THIS SITE, OR BY MERELY BROWSING THIS SITE, YOU EXPRESSLY ACKNOWLEDGE THAT YOU HAVE READ AND AGREE TO BE BOUND BY THE TERMS OF USE AND COMPANY'S PRIVACY POLICY, WHICH IS INCORPORATED HEREIN BY REFERENCE.
This Site is intended for lawful use by persons over eighteen (18) years of age. Company reserves the right to change the Terms of Use and other Company guidelines and policies (including, but not limited to, the Privacy Policy and the Registration Terms and Conditions) posted on the Site from time to time at its sole discretion, with or without notice, and the revised Terms of Use and other revised guidelines and policies shall be posted on the Site. Your continued use of the Site, or any Products and Services accessible through it, constitutes your acceptance of the revised Terms of Use, and your use of the Site will be subject to the most current version of the Terms of Use, policies, and guidelines posted on the Site at the time of such use. Therefore, you should periodically check the Terms of Use and policies on Company's home page to view the then current versions. If you breach any of the Terms of Use, your authorization to use this Site and any authorized use of Site Materials shall automatically terminate, any Site Materials downloaded or printed from the Site, whether authorized or unauthorized, must be immediately destroyed and, in certain cases, you may also be required to immediately stop using Company's Products and/or Services.
Certain Products and Services available on or through this Site are available only to persons who have purchased or subscribed to them under a paid or trial subscription agreement with Company or one of its affiliates (the "Subscribers") or persons invited by Company or one of its affiliates to evaluate such Products and/or Services, or who have requested the right to perform such an evaluation.
Intellectual Property; Limited License to Users. This Site, the Site Materials, and the Products and Services are protected by copyright, trademark, patent, and/or other intellectual property laws, and any unauthorized use of the Site, Site Materials, and/or Products and Services may violate such laws in addition to the Terms of Use. Except as expressly provided herein, Company and its licensors and suppliers do not grant any express or implied license to the Site, Site Materials, Products or Services. You agree not to copy, republish, download, transmit, modify, rent, lease, loan, sell, assign, distribute, license, sublicense, reverse engineer, or create derivative works based on, the Site, the Site Materials, or its Products and Services, except if expressly authorized herein.
Use of Services. When purchasing or using Products and/or Services on this Site that are offered by Company, you shall be subject to any agreements or licenses applicable to such Products and/or Services (“Specific Agreement”) and to the Terms of Use. Specific Agreements may contain terms and conditions in addition to those in the Terms of Use but all terms and conditions of the Specific Agreements and the Terms of Use shall apply. In the event of a conflict between the Terms of Use and any Specific Agreement, the Specific Agreement shall control with respect to your rights to the Product or Service.
In addition to the Products and Services offered by Company, this Site also advertises, offers, or makes available information, products and/or services provided by third parties (collectively, the "Third Party Materials"). Third Party products and/or services are governed by separate agreements or licenses with the Third Parties. Company offers no guarantees and assumes no responsibility or liability of any type with respect to the Third Party Materials, including any liability resulting from incompatibility between Third Party products and/or services and the products and/or services provided by Company. You agree that you will not hold Company responsible or liable with respect to the Third Party Materials or seek to do so.
Use of Software, Products, and Services. The software, Products and Services, and accompanying documentation that is made available through this Site, whether made available by downloading or otherwise, is the copyrighted and/or patented work of Company and/or its licensors and/or suppliers. Use of the software, Products and Services, and accompanying documentation is governed by the terms of the agreement or license that accompanies or is included with such software or Products and Services. You will not be able to download or install any software or Product that is accompanied by or includes a license agreement, and you will not be able to use any Service, unless you agree to the terms of the applicable license agreement. If you do not agree to such terms, you will not be able to use the software, Products or Services. Absent a license agreement that accompanies the software or Products and Services, use of the software or Products and Services will be governed by the Terms of Use. You agree that you will not decompile, reverse engineer, or otherwise attempt to discover the source code of the software and Products and Services available on this Site, and that you will not decompile or reverse engineer any of the Products and Services.
Use of Site Materials. Except as may be indicated to the contrary elsewhere on this Site, you may view, download, and print the Site Materials available on this Site subject to the following conditions:
- The Site Materials may be used solely for personal, non-commercial, informational purposes.
- The Site Materials may not be modified or altered in any way.
- The Site Materials on the Site may not be distributed or sold, rented, leased, or licensed to others.
- You may not remove any copyright or other proprietary notices contained in the Site Materials.
- Company reserves the right to revoke the authorization to view, download, copy, and/or print the Site Materials available on this Site at any time, and any such use shall be discontinued immediately upon notice from Company.
- Any rights granted to you by Company constitute a license and not a transfer of title.
Important Exceptions: Various sections of the Site (such as, by way of example only, demonstrations which show the use and/or utilization of Company Products and/or Services in the movie production industry, or showcase the work of creative professionals) belong to their creators (the "Third Party Content"), may be protected by copyright or other proprietary laws, and are for display and demonstration purposes only. Accordingly, you may not download, use, copy or print Third Party Content unless there is a notice associated with the Third Party Content work expressly permitting downloading, use, copy and/or printing. The rights specified above i.e., the right to view, download, and print the Site Materials and Third Party Content available on this Site are not applicable to the design or layout of this Site. Elements of this Site are protected by copyright and other laws and may not be copied, reproduced or imitated in whole or in part.
Trademark Information. The trademarks, logos, and service marks ("Marks") displayed on this Site are the property of Company or third parties. You are not permitted to use the Marks without the prior written consent of the owner of the Mark. DigiMarCon is a trademark of Company.
Submission of Information. Information submitted through this Site may be accessed and used by a Company service provider. Although Company and Company's service provider (Paypal, Inc) each take certain steps in an effort to protect the electronic transmission of credit card numbers or social security numbers ("Financial Information") that you submit through the Site, Company does not guarantee the security of any information transmitted to or from the Site. You understand and agree to assume the security risk for any information you provide using the Site.
Other than the Financial Information, do not send any confidential or proprietary information through the Site. Except for the Financial Information or personally identifiable information relative to you, any information you do send through the Site will be deemed NOT to be confidential ("Non-Confidential Information"). For any Non-Confidential Information you do send, post or submit, you hereby grant Company and its affiliates, successors, and assigns an unrestricted, royalty-free, irrevocable, worldwide license to use, reproduce, display, perform, modify, transmit and distribute the Non-Confidential Information, and agree that Company is free to use any ideas, concepts, know-how or techniques that you send Company for any purpose and in any manner whatsoever without compensation to you or any other person sending the Non-Confidential Information. You represent and warrant that you own or otherwise control all of the rights to the Non-Confidential Information and that public posting and use of your content by Company or its affiliates, successors or assigns, will not infringe or violate the rights of any third party. If you submit personally identifiable information via the Site, Company will treat it in accordance with the Privacy Policy found on the home page of this Site and our service provider will treat it in accordance with its Privacy Policy, which can be found here: https://cms.paypal.com/us/cgi-bin/marketingweb?cmd=_render-content&content_ID=ua/Privacy_full&am/
You are prohibited from posting or transmitting to or from the Site any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material, or any other material that could give rise to any civil or criminal liability under the law.
User Conduct. In using the Site, including all Products and Services available through it, you agree:
- not to disrupt or interfere with any other user's use or enjoyment of the Site or affiliated or linked sites;
- not to upload or otherwise transmit through the Site any viruses or other harmful, disruptive, or destructive files;
- not to create a false identity;
- not to use or attempt to use another's account, password, services, or systems;
- not to attempt to transmit any content which you are not authorized to transmit; and
- not to disrupt or interfere with the security of, or otherwise cause harm to, the Site, or any Products and Services, Site Materials, system resources, accounts, passwords, servers, or networks connected to or accessible through the Site or any affiliated or linked sites.
Managing Content and Communications. Although it is not our intention to do so, Company reserves the right, in its sole discretion, to delete or remove your content from the Site and to restrict, suspend, or terminate your access to all or part of this Site, at any time if we have cause to do so (including, without limitation, our good faith belief that you have violated the Terms of Use) without prior notice or liability. In addition, Company reserves the right to delete or remove your content if the applicable subscription or license has expired or lapsed or if Company has a good faith belief that you have violated these Terms of Use or any law or regulation, or that such deletion or removal is necessary to comply with the law or to protect the rights of Company or others. Company may, but is not obligated to, monitor or review (i) any areas on the Site where users transmit content, and (ii) the substance of any content. To the maximum extent permitted by law, Company will have no liability related to your content arising under the laws of copyright, libel, privacy, obscenity, or otherwise. Company also disclaims all liability with respect to the misuse, loss, modification, destruction, or unavailability of any of your content.
Use and Protection of Account Number and Password. You are responsible for maintaining the confidentiality of your account number, account name, and/or password, where and when applicable to the Site. You are responsible for damages resulting from all uses of your account number, account name, and/or password, whether actually or expressly authorized by you, unless access to your account number, account name, and/or password was obtained through no fault or negligence of your own.
WARRANTIES AND DISCLAIMERS. EXCEPT AS EXPRESSLY PROVIDED OTHERWISE IN A WRITTEN AGREEMENT BETWEEN YOU AND COMPANY, THIS SITE, AND ALL SITE MATERIALS, PRODUCTS, AND SERVICES ACCESSIBLE THROUGH THIS SITE ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, PERFORMANCE, OR FITNESS FOR A PARTICULAR PURPOSE, OR THE WARRANTY OF NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING,COMPANY MAKES NO WARRANTY THAT (i) THE SITE MATERIALS, PRODUCTS, AND SERVICES WILL MEET YOUR REQUIREMENTS; (ii) THE SITE MATERIALS, PRODUCTS, AND SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE, ALWAYS AVAILABLE, OR ERROR-FREE; (iii) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITE MATERIALS, PRODUCTS, AND SERVICES WILL BE EFFECTIVE, ACCURATE, OR RELIABLE; (iv) THE QUALITY OF ANY SITE MATERIALS, PRODUCTS, AND SERVICES PURCHASED OR ACCESSIBLE BY YOU THROUGH THE SITE WILL MEET YOUR EXPECTATIONS; AND (v) ANY ERRORS IN THE PRODUCTS AND SERVICES OBTAINED FROM OR USED THROUGH THE SITE, OR ANY DEFECTS IN THE SITE, THE SITE MATERIALS, PRODUCTS, AND SERVICES, WILL BE CORRECTED.
THIS SITE COULD INCLUDE TECHNICAL OR OTHER MISTAKES, INACCURACIES, OR TYPOGRAPHICAL ERRORS.COMPANY MAY MAKE CHANGES TO THE SITE MATERIALS, PRODUCTS, AND/OR SERVICES AT THIS SITE, INCLUDING THE PRICES AND DESCRIPTIONS OF ANY PRODUCTS AND SERVICES LISTED HEREIN, AT ANY TIME WITHOUT NOTICE. THE SITE MATERIALS, PRODUCTS, AND/OR SERVICES AT THIS SITE MAY BE OUT OF DATE, AND COMPANY MAKES NO COMMITMENT TO UPDATE SUCH SITE MATERIALS, PRODUCTS, AND/OR SERVICES. YOU UNDERSTAND AND ACKNOWLEDGE THAT (i) COMPANY DOES NOT CONTROL, ENDORSE, OR ACCEPT RESPONSIBILITY FOR ANY CONTENT, PRODUCTS, OR SERVICES OFFERED AND/OR PERFORMED BY THIRD PARTIES THROUGH THE SITE, INCLUDING, WITHOUT LIMITATION, THOSE PROVIDED BY THIRD PARTY VENDORS OR THOSE ACCESSIBLE THROUGH LINKS ON THE SITE; (ii) COMPANY MAKES NO REPRESENTATIONS OR WARRANTIES WHATSOEVER ABOUT ANY SUCH THIRD PARTIES, THEIR CONTENT, PRODUCTS, OR SERVICES; (iii) ANY DEALINGS YOU MAY HAVE WITH SUCH THIRD PARTIES ARE AT YOUR OWN RISK; AND (iv) COMPANY SHALL NOT BE LIABLE OR RESPONSIBLE FOR ANY CONTENT, PRODUCTS, OR SERVICES OFFERED AND/OR PERFORMED BY THIRD PARTIES.
THE USE, INSTALLATION, AND/OR DOWNLOADING OF ANY SITE MATERIALS, PRODUCTS, AND SERVICES THROUGH THE SITE IS DONE AT YOUR OWN DISCRETION AND RISK AND WITH YOUR AGREEMENT THAT YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER OR COMMUNICATIONS SYSTEMS OR SERVICES, LOSS OF DATA, OR OTHER HARM THAT RESULTS FROM SUCH ACTIVITIES. COMPANY ASSUMES NO LIABILITY FOR ANY COMPUTER VIRUS OR OTHER SIMILAR SOFTWARE CODE THAT IS INSTALLED, TRANSMITTED, OR DOWNLOADED TO YOUR COMPUTER OR COMMUNICATIONS SYSTEMS OR SERVICES FROM THE SITE OR IN CONNECTION WITH ANY SITE MATERIALS, PRODUCTS, AND SERVICES APPEARING ON AND/OR OFFERED THROUGH THE SITE. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROMCOMPANY OR THROUGH OR FROM THE SITE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THE TERMS OF USE.
SOME STATES OR JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES OR LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY MAY LAST, SO THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. TO THE EXTENT PERMISSIBLE, ANY IMPLIED WARRANTIES ARE LIMITED TO NINETY (90) DAYS.
LIMITATION OF LIABILITY. IN NO EVENT INCLUDING, WITHOUT LIMITATION, NEGLIGENCE, SHALL COMPANY, ITS SUBSIDIARIES, AFFILIATES, AGENTS, OFFICERS, DIRECTORS, SHAREHOLDERS, ATTORNEYS, EMPLOYEES, PARTNERS, LICENSORS, OR SUPPLIERS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY SPECIAL, PUNITIVE, INCIDENTAL, INDIRECT, OR CONSEQUENTIAL DAMAGES OF ANY KIND, OR ANY DAMAGES WHATSOEVER, INCLUDING, WITHOUT LIMITATION, THOSE RESULTING FROM LOSS OF USE, DATA, OR PROFITS, WHETHER OR NOT COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR SUCH DAMAGES ARE FORESEEABLE, AND ON ANY THEORY OF LIABILITY, ARISING OUT OF OR IN CONNECTION WITH THE USE OF OR THE INABILITY TO USE THIS SITE, THE SITE MATERIALS, PRODUCTS, AND SERVICES, THE STATEMENTS OR ACTIONS OF ANY THIRD PARTY ON OR THROUGH THE SITE, ANY DEALINGS WITH VENDORS OR OTHER THIRD PARTIES, ANY UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA, ANY INFORMATION THAT IS SENT OR RECEIVED OR NOT SENT OR RECEIVED, ANY FAILURE TO STORE OR LOSS OF DATA, FILES, OR OTHER CONTENT, ANY SERVICES AVAILABLE THROUGH THE SITE THAT ARE DELAYED OR INTERRUPTED, OR ANY WEB SITE REFERENCED OR LINKED TO FROM THIS SITE.
SOME JURISDICTIONS PROHIBIT THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES. ACCORDINGLY, THE LIMITATIONS AND EXCLUSIONS SET FORTH ABOVE MAY NOT APPLY TO YOU.
International Users. This Site can be accessed from countries around the world and may contain references to Company Products and Services that are not available in your country. These references do not imply that Company intends to announce or provide such Products or Services in your country. The Site is controlled, operated, and administered by Company from its offices within the United States of America. Company makes no representation that the Site, or the Site Materials, Products, and Services appearing on or available through the Site, are appropriate, legal, or available for use at other locations outside the United States, and access to the Site from territories where the Site or any of the Site Materials, Products, and/or Services are illegal is prohibited. If you access the Site from a location outside the United States, you are responsible for compliance with all applicable laws.
Indemnity and Liability. You agree to indemnify and hold Company, and its subsidiaries, affiliates, officers, directors, shareholders, attorneys, agents, employees, licensors, suppliers, co-branders or other partners harmless from any claim or demand, including reasonable attorneys' fees and damages of any kind, made by any third party due to or arising out of content you submit to Company and/or transmit through the Site (including, without limitation, any content or computer viruses), your use of the Site or any Site Materials, your connection to the Site, your violation of the Terms of Use, the actions of any of your employees or agents in conjunction with the Site, or your violation of any rights of another person or entity or any and all laws and regulations applicable to these Terms of Use, and/or your use of Company's Products and/or Services.
Governing Law and Jurisdiction. This Site (excluding linked sites) is controlled by Company from its offices within the State of Delaware, United States of America. By accessing this Site, you and Company agree that all matters relating to your access to, or use of, this Site shall be governed by the statutes and laws of the State of Delaware, without regard to the conflicts of laws principles thereof. You and Company also agree and hereby submit to the exclusive personal jurisdiction and venue of the state and federal courts located in Wilmington, Delaware, USA.
General. The Terms of Use and the other guidelines, policies, licenses, and disclaimers posted on the Site constitute the entire agreement between Company and you with respect to your use of the Site. If for any reason a court of competent jurisdiction finds any provision of the Terms of Use or portion thereof to be unenforceable, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the parties as reflected by that provision, and the remainder of the Terms of Use shall continue in full force and effect. Any failure by Company to enforce or exercise any provision of the Terms of Use or related right shall not constitute a waiver of that right or provision. The section titles used in the Terms of Use are purely for convenience and carry with them no legal or contractual effect.